Company was called RWR Motorsports, after a collapse of the business due to a partnership I received a phone call that they needed a new logo with the same name. Rob Williams Racing. The challenge was to create a company that looked completely new yet still used the (RWR) feature.
Client desired to rebrand the company with a cleaner and more consistent look. It began with updating the typography and exploring more possibilities to the traditional red and black automotive color palette. Next was to create some advertisements for the company in it’s goal to reach a new audience within a local pamphlet book. They hoped to reach some lower performance people with newer model cars.